Launch a market
Ask a sharp question
The best markets are the debates your audience is already having. Make the question specific and worth arguing about — clear enough that everyone knows exactly what’s being decided.
Lay out the outcomes
Give it two or more outcomes that are clearly distinct, with a short description of each. No overlap, no ambiguity about which outcome means what.
Add a cover image
A cover image makes your proposal stand out in the feed and helps people grasp the debate at a glance. Proposals with one get noticed.
How your proposal is rated
Every proposal gets a quality score — Good, Medium, or Bad — based on how well it’s put together, not how much money it has raised. A well-made proposal can rate Good before it raises a cent, while a lazy one stays Bad no matter how much it funds.Complete details
Complete details
A clear description, a cover image, and distinct, well-described outcomes all lift the score. The more thought you put into the proposal, the higher it rates.
Community signal
Community signal
Upvotes and the number of people backing the proposal show the community actually wants to trade it.
Healthy backing
Healthy backing
Backing from many different people — rather than one big backer dominating — signals genuine, broad interest.
Originality
Originality
Proposals that aren’t near-copies of an existing market score higher. Bring a debate that isn’t already being traded.
The rating is a guide to quality, not a guarantee. It rewards a proposal that’s well made and genuinely interesting — never one that’s simply raised the most.
What you get out of it
The payoff for creating a great proposal is twofold: a debate you care about becomes a live market, and you earn from it. As the creator, you can back your own proposal — and like any early backer, that earns you a share of the trading fees once the market goes live. The busier the market, the more that adds up.A worked example
Sam wants a market on which sneaker brand owns the year — the kind of brand-war debate his followers argue about endlessly. He writes a tight question, lays out each brand as a clearly described outcome, and adds a cover image so it pops in the feed. Because it’s well made and clearly original, his proposal rates Good right away — before it’s raised anything. Sam shares it, backs it himself, and his followers pile in. Backing from lots of different people pushes it over its goal, and the market goes live. Sam helped create it and, as an early backer, now earns a slice of every trade.Keep going
The Launchpad
How proposals are backed and go live on their own.
Backer rewards
How backing early — including your own proposal — earns you a share of the fees.